Market making is the practice of continuously placing buy and sell orders for an asset so that other people can always trade it at a fair, predictable price. A market maker quotes both sides of the book, a bid (the price it will buy at) and an ask (the price it will sell at), and keeps the gap between them, the spread, tight. In return for providing this liquidity, the market maker captures the spread on trades that cross it.
In crypto, the same idea applies whether your token trades on a centralized exchange orderbook or an on-chain liquidity pool. A healthy market has a tight spread, real depth on both sides, and steady activity. An unhealthy one has a wide spread, an almost-empty book, and a chart that lurches on every small trade.
Most newly listed tokens launch with thin orderbooks and little organic trading. That creates three problems: buyers see a wide spread and walk away, a single sell can crater the price, and exchanges and data trackers read the market as low quality. Market making fixes the mechanics underneath, so the market looks and behaves like a real one.
It also matters for visibility. Listing teams and aggregators like CoinMarketCap and CoinGecko screen for consistent depth, tight spreads, and meaningful 24-hour volume. Sustained healthy markets help your token score better on those listings and look credible to new buyers, which is exactly what we cover on each exchange page.
These two get confused constantly. Liquidity is about depth and tightness, how much can be bought or sold near the current price without moving it much. Volume is about activity, how much actually changes hands over a period of time.
You want both. Liquidity makes your market usable; volume makes it look alive and helps with discovery. Coinner's Liquidity Bot provides depth and tight spreads, with steady volume building as a byproduct of continuous quoting. The point is genuine two-sided liquidity, not fabricated prints.
On a centralized exchange, market making happens on the orderbook: the bot connects through an API key (trade-only, withdrawals disabled) and continuously posts and cancels bids and asks to hold your target spread and depth. This is what runs on venues like MEXC, Gate.io, KuCoin, and the other supported exchanges.
On-chain, there is no central orderbook, trading happens against liquidity pools on DEXs. Here, market making means executing automated buy and sell swaps across multiple wallets to create real on-chain activity and visibility on trackers like DexScreener and DexTools. That is what On-chain Market Making does across chains like Solana, Ethereum, BNB Chain, and Base.
The market-making industry has a reputation problem because a lot of it is opaque. When you evaluate a provider or tool, look for a few things:
Custody: you should keep control of your funds. With a self-serve model you connect trade-only API keys or fund a wallet you own, so nobody can withdraw your assets. Transparency: you should be able to see exactly what the bot is doing. Control: you set the spread, depth, and risk limits, and you can stop at any time. Honest pricing: transparent fees beat five-figure retainers and vague "we'll handle it" promises. We go deeper on how we secure all of this on our security page.
Coinner is built so token projects can run professional market making themselves, affordably and transparently, with full control and no custody of your funds. You sign up for a free account, then talk to us to choose a plan and we enable the bots on your account (free trials available on request). From there you connect an exchange or wallet, configure a bot, and go live, typically within about 30 minutes, with our help whenever you want it.
Three products cover the common needs: Liquidity Bot for orderbook market making and volume, Sell Bot for exiting a position gradually without crashing the price, and On-chain Market Making for automated swaps and visibility on DEXs. See it per venue on the exchanges and chains pages.